A Mother on a mission, with big dreams.
Just two parents navigating the beautiful chaos of life with our little one.

Parenthood shifted everything for us. We began paying closer attention to the everyday products we brought into our home, especially those used on our son’s delicate skin. The more we looked, the more we realised how few products truly ticked all the boxes.

Our turning point came when our son repeatedly suffered from nappy rash caused by conventional baby wipes. As we began looking more closely at ingredient lists, we realised the issue went far beyond wipes. It was confronting to see how many everyday products were filled with harsh chemicals and long ingredient lists. That’s when we made the choice to move towards a more eco-conscious way of living by removing toxic products from our household where possible and choosing gentler, safer alternatives instead.

When we couldn’t find products that aligned with our values, we decided to create them ourselves.

And so, Tiny Roo was born.

Proudly Australian owned and mother founded, Tiny Roo is inspired by our personal journey towards low-tox living. Our branding naturally encapsulates the Australian outback, brought to life through fun, playful graphics.

At its core, Tiny Roo is about kinder care - care for our children, our families, and the planet they will grow up in.

Our mission is to craft everyday essentials that are as gentle on sensitive skin as they are on the environment. Using just a handful of carefully selected ingredients, with no added harsh chemicals, and dermatologically tested and certified formulations, our products are designed to be kind, conscious, and effective. Every detail is considered with simplicity, sustainability, and real families in mind.

Tiny Roo exists to support parents who want better for their little ones with products you can trust, feel good about, and use with confidence every day.

We poured our hearts into creating Tiny Roo, and we hope you love our products as much as we do.